Our marketing and contact databases give a wide view across three key areas:
- Fleet vehicle usage.
- UK-wide B2B contact database.
- UK based consumers.
These databases don’t stand alone. They connect and overlap, which allows us to build a much deeper picture of potential customers.
Consumer Data
The consumer file contains rich detail on individuals, such as:
- Demographics and lifestyle: age, household income, occupation, self-employment, director status, children, home ownership.
- Assets and financials: home type, credit information, pensions, shareholder status.
- Interests and behaviours: hobbies, sports, green technology, pets, holidays, newspaper readership.
- Automotive and insurance: whether someone drives, plus renewal dates for car, home, or health insurance.
- Contact ability: postal, email, mobile and landline numbers, plus preference flags (MPS/TPS).
This helps us, for example, identify light commercial vehicle owners who are self-employed, or pinpoint directors with an interest in sustainability.
B2B Data
The B2B file adds detail on companies, including:
- Company details: registration info, addresses, sector (SIC codes), incorporation date, turnover, profit.
- People data: director and decision-maker names, job titles, emails, phone numbers.
- Business size and health: employee counts, credit scores, health ratings, VAT numbers.
- Location and trading info: registered and trading addresses, whether the business is run from home, site type, local authority, region.
This lets us profile businesses by scale, sector, and financial standing, while also connecting the dots with directors and key contacts.
Fleet Data
The fleet file focuses on vehicle ownership and usage, including:
- Fleet size: number of total vehicles, cars, vans (LCVs), and trucks (HGVs).
- Breakdowns: bands for cars, vans, trucks, and mixed fleets.
- Contacts: decision-maker details such as job function, phone, and email.
- Business profile: company name, address, turnover, and sector (SIC codes).
- Purchase preference: indicators of buying intent or fleet policy.
This gives visibility of how businesses operate their fleets and who is responsible for purchasing or managing vehicles.
Connecting the Dots
The value comes from how these files overlap:
- Match directors and business owners in the B2B file with their records in the consumer file, revealing personal interests or lifestyle data that can inform targeted campaigns.
- Identify self-employed tradespeople in the consumer file who also appear as small businesses in the B2B file, allowing relevant fleet or service offers.
- Use interest in green technology from the consumer file to find directors whose companies might be ready for electric fleet solutions.
- Link fleet size and type to business and consumer records, helping identify companies running large van fleets or directors personally driving LCVs.
- Combine location data across all files for precise targeting by postcode, region, or urban/rural split.
By connecting these insights, targeting becomes more precise. Whether it’s reaching business owners who drive vans, or companies led by directors with an interest in green tech, our data gives you a smarter way to find the right audience.
If you’d like to know how these connections can support your campaigns, we’re here to help.