In today’s competitive market, the success of your outbound marketing campaigns hinges on accurate, high-quality data. Business118 is your trusted partner for driving growth with unmatched data precision and insights, making it the ideal choice for your B2B marketing needs.
- Data Quality and Accuracy
We understand that successful outbound marketing campaigns rely on data that’s clean, targeted, and accurate. Processing over 16 million B2B records monthly, Business118 ensures you have access to reliable, up-to-date information through rigorous validation and cleansing processes.
Our commitment to quality guarantees:
95% email deliverability, with a 1-1 replacement policy for more than 5% hard bounces and a 10% allowance for soft bounces. This ensures your email campaigns reach the right audience with minimal wasted effort and cost, maximising your ROI.
95% mailing deliverability and telephone connectivity rates. As a sales led marketing business, we know how vital it is for you to be able to have more meaningful connections with your prospects, reducing wasted resources and improving campaign efficiency.
This translates into significant cost savings and improved campaign effectiveness, setting a solid foundation for your sales and B2B marketing activities.
- Unlock Deeper Insights to Drive Smarter Marketing Decisions
Many B2B databases provide basic contact information like names, addresses, and industries. Business118 goes far beyond the basics, offering rich insights into financial and operational data, crucial for successful data marketing campaigns.
Key Features:
Financial Segmentation: Identify your target audience with over 100 financial variables, including export activity, taxation, profit and loss, business structure, and shareholding. This deeper understanding allows you to craft highly targeted marketing messages that resonate with your audience’s specific needs, improving conversion rates and driving more effective engagement.
Business Health Targeting: Focus on financially stable companies and avoid those with high insolvency risk. By targeting healthier companies, you can reduce churn, build long-term relationships, and improve the lifetime value of your customer base, ensuring a more stable and profitable client portfolio.
Growth Potential Focus: Prioritise companies with strong business health ratings and proven growth indicators to target high-value prospects that align with your business objectives.
Diverse Data Points: Beyond financials, Business118 provides insights into company aims, premises size, energy efficiency, vehicle usage, telecoms, IT adoption, and more—empowering informed decision-making in B2B marketing campaigns.
- Supporting Businesses of All Sizes
Unlike many data providers that impose high minimum order values, Business118 supports businesses of all sizes. For example, a small digital marketing agency leveraged our flexible pricing to access a targeted mailing list B2B campaign within their budget. This helped them identify and convert high-value leads, ultimately increasing their client base by 30% in just six months. Our tailored data packages ensure that businesses of all sizes can access the insights needed to grow effectively. This ensures that no company is priced out of accessing the B2B data insights needed to grow their business effectively.
- Driving Sales and Revenue Growth
Business118’s enhanced data empowers you to achieve significant sales and revenue growth. By leveraging our financial insights and detailed company profiles, you can:
Identify new market opportunities: For instance, a tech company used Business118 data to identify an emerging sector with high growth potential in renewable energy. By analysing financial performance and market trends, they tailored their outreach to key players in the sector, resulting in a 25% increase in new business leads within a year.
Forecast trends: Use financial data to predict market trends and set realistic sales targets.
Optimise pricing and terms: Adjust pricing and payment terms based on a company’s financial health to maximise profitability.
Focus on high-value accounts: Prioritise companies with strong financial stability to maximise return on investment.
Improve sales planning: Use data-driven insights for accurate revenue projections and better resource allocation.
With these tools, Business118 ensures that your mailing lists B2B, telemarketing lists B2B, and email lists B2B efforts are optimised for success.
- Data Quality and Efficiency
While standalone credit-based files offer valuable insights, they are often optimised for risk management rather than marketing. Risk management data tends to prioritise creditworthiness metrics but may lack updated contact information or details relevant to targeting prospects effectively. Business118 bridges this gap by enriching and validating data for marketing purposes, ensuring it includes accurate email addresses, phone numbers, and segmentation details. This actionable, marketing-ready information allows businesses to connect with the right audience, maximise campaign efficiency, and achieve higher return on investment. Each month, we:
– Validate and cleanse over 100,000 telephone numbers.
– Clean and verify over 700,000 email addresses.
– Perform full PAF (Postcode Address File) validation on the entire database.
– Apply suppression services (TPS, CTPS, MPS, and Royal Mail Gone Away).
– Continuously integrate new data sources to improve accuracy.
These efforts ensure significantly higher contact rates and campaign performance, maximising your marketing return on investment with accurate B2B marketing lists and data lists tailored to your needs.
- Ensuring Accuracy and Compliance with GDPR Standards
Business118 is fully GDPR compliant and adheres to the highest standards of data privacy and security. Our rigorous validation processes ensure that all data is collected, processed, and used in compliance with regulations. This provides peace of mind, safeguarding your business from potential legal and reputational risks while ensuring your B2B marketing campaigns remain compliant.
Ready to Drive Growth?
Let’s explore how Business118 can support your business goals. Whether you’re looking to refine your B2B marketing strategy or explore how accurate, actionable data can help drive your growth, we’re here to support you.
Get in touch with us today to discuss your unique needs and discover how we can help drive your business forward.